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2/16/2012
New Google Analytics performance reports GoogleAnalytics.png Since May of last year Google has been working on a new version of its Google Analytics platform improvements of various features in order to provide information more and more useful to the user.
Among the news we wanted to stress measurement in real time reports, reports of speed of the site and reports improved for mobile devices.

Measurement in real time
With these new reports we can consult the current activity on the web site in real time. The information is updated as they pass the seconds and depending on the activity recorded on our web site. By analyzing real-time Google Analytics we know:
  • Number of connected users
  • Countries and cities of origin
  • The content that you are consulting
  • Organic origin consultations
  • Reference sites

Reports the site speed
Google takes into account the loading time of a web for organic positioning so that the speed of a website is an indispensable factor to get conversions. The speed of the site of Google Analytics report tells us the loading time of a page helping the user to discover what pages of your web site that have a low yield.
In this report there are a series of tabs that provide different views of the speed performance of the web site, these are: Explorer, performance and graph of visits by location.
From the tab Explorer can consult general page loading time, the tab performance marks the speed of the site page load time and the graph of visits by location tab gives us a view of how fast the site experienced users in different geographic regions (cities, countries and continents)

Improvements in the reports for mobile devices
It is possible to view improved reports of Google Analytics with performance of mobile advertising metrics. With the new improvements we can check how many users are interacting with our website through mobile devices and tablets and the characteristics of these: type of device, operating system, browser, etc...

Currently it coexist two versions, the old and the new, so it is a good time to delve into the interface of the new version and learn about all the improvements it offers over the previous version.


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