Softeng Insights
The latest news on Softeng
News
-
Send to a friend
11/15/2011
Google prioritises the most recent content
This change in the criteria for management of the results is one of the largest by the internet giant already announced that it involves an impact in 35% of the search results, according to the company he has published on its official blog. The new algorithm makes the Google spiders rastreen the website from time to time by checking items that move in every moment, directing the search for the latest content and first showing recent events or current issues followed the events that recur regularly and contained frequent update.
If for example we are looking for the term Olympic Games, the results showed above first could be about the history of the Olympic Games or Beijing 2008; with the new changes in the algorithm the first results will be those related to the forthcoming London 2012 Olympics. This same approach applies to contents of frequent updating as, for example, new developments in the automotive market.
On the other hand, the engine will differentiate the content which may be updated from those who are permanent or timeless, so that the algorithm does not apply in cases such as searches for recipes or beauty tips. All this is possible thanks to the Caffeine technology implemented just over one year ago by Google.
Caffeine is the new infrastructure of Google search that tries everything possible to approach searches in real time across the network. Technology, indexes the content on the web quickly providing results 50% more current and fresh. Analyzes the web in small portions and updates the index of searches on a continuous basis and with updated content: blogs, social networks, images and video.
Return
If for example we are looking for the term Olympic Games, the results showed above first could be about the history of the Olympic Games or Beijing 2008; with the new changes in the algorithm the first results will be those related to the forthcoming London 2012 Olympics. This same approach applies to contents of frequent updating as, for example, new developments in the automotive market.
On the other hand, the engine will differentiate the content which may be updated from those who are permanent or timeless, so that the algorithm does not apply in cases such as searches for recipes or beauty tips. All this is possible thanks to the Caffeine technology implemented just over one year ago by Google.
Caffeine is the new infrastructure of Google search that tries everything possible to approach searches in real time across the network. Technology, indexes the content on the web quickly providing results 50% more current and fresh. Analyzes the web in small portions and updates the index of searches on a continuous basis and with updated content: blogs, social networks, images and video.
Return
Share:
Barcelona Office
Phone:
+34 93 237 59 11
EMail:
barcelona@softeng.es
Madrid Office
Phone:
+34 91 761 02 80
EMail:
madrid@softeng.es
